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About this fragrance
Lattafa Sumou Platinum by Lattafa - Eau De Parfum for Men
Sumou Platinum by Lattafa is a bold and refined fragrance for men that embodies strength, elegance, and modern sophistication. The top notes of apple, plum, bergamot, oakmoss, and lemon provide a bright, fresh opening that awakens the senses with crisp, aromatic energy. At the heart, mahogany, cinnamon, and clove create a warm, spicy-woody bouquet that adds depth, complexity, and character. The base of vanilla, cedar, sandalwood, and vetiver delivers a long-lasting, enveloping trail that exudes masculinity, warmth, and sophistication. Perfect for daytime or evening wear, office settings, or formal occasions, Sumou Platinum is versatile, memorable, and commanding. In Australia, it is admired for its moderate sillage, longevity, and harmonious balance of fresh, spicy, and woody accords. This multi-layered fragrance offers an immersive olfactory experience, blending crisp top notes, a rich, spicy-woody heart, and a warm, luxurious base. Each spray leaves a confident, elegant, and modern impression, making it ideal for men seeking a signature scent that embodies refinement, strength, and timeless masculinity.
Brand: Lattafa
Year of Release: 2022
Gender: Men
Top Notes: Apple, Plum, Bergamot, Oakmoss and Lemon
Middle Notes: Mahogany, Cinnamon and Clove
Base Notes: Vanilla, Cedar, Sandalwood and Vetiver
Family: Fresh
A rapidly growing UAE fragrance house, Lattafa blends traditional Middle Eastern perfumery with modern mass-market appeal.
Memorable Fragrances & Achievements
Khamrah and Asad are standout releases, known for their strong performance, bold profiles, and exceptional value.
Accessible Luxury in Varied Sizes
Typically offered in 100ml formats, delivering high performance at an accessible price point.
Distinctive Packaging & Striking Campaigns
Detailed, often ornate bottle designs reflect Middle Eastern luxury influences.
Discover the Lattafa Collection
Discover Lattafa fragrances for powerful, long-lasting scents that deliver strong value and impact.
Shipping & dangerous goods
Standard shipping is free for Australian metro orders. Express shipping starts from $6.95 via DHL Express. International shipping starts from $5.95.
Perfume contains alcohol and is classified as dangerous goods. We cannot ship to PO Boxes or Parcel Lockers, and we use trusted couriers that handle dangerous goods correctly.
Returns & authenticity
Every fragrance we sell is 100% authentic, sourced through authorised channels. We've been an Australian-owned and operated business since 2011, trusted by 35,000+ customers.
30-day returns on unopened products. Once a fragrance has been opened, returns can only be accepted if the item is faulty.